For some reasons, Web Analytics in SharePoint 2010 is going to be entirely revamped. Microsoft shared that the Web Analytic in 2010 is with the following drawbacks.

1. There was no concept of item to item recommendations based on user behavior. i.e. people who viewed this also viewed other
2. Couldn’t promote search results based on an item’s popularity as determined by Number of items an item was viewed.
3. It required a ver powerful SQL box and significant storage and IO
4. Lists don’t have explicit view counts (Though you can rough estimate it via the default url of the default list view)
5. Architecture could have problems scaling to large numbers

That is a bad and good news.

The bad news is, for any existing application that leveraged on Web Analytic requires re-development. So please test your application before upgrading from 2010 to 2013.

The good news is, Web Analytic sucks! Many people have been complaining on the usability of web analytic in technical point of view. Things like manual triggering of web analytic stats is not possible, page view is not being updated and always show 0 and many more.

Analytic System (2013)

It is now possible to find relevant information such as relevancy for search results. the analytics provide view and click through rate as well as what’s popular content based on number of view and unique view.

The model is extensible for 3rd parties to build into the platform.. hmmm

The new analytics system are additionally enhanced to allow filtering and normalisation. Things like Special Handling  where certain type of events will be directly written to the usage file. Some events like those from robots, should not be counted (Filtered Out). Rewrite the log so it can be counted along with other hit types e.g. document reads through the WAC should be counted as reads against the document.

You may now configure up to 12 custom events in addition to what comes OOB. We may also calculate the sum or average across events.

By default, a series of reports are available (like in Web Analytics) – Yawn…

Below is the list of reports provided in 2013

1. Usage Report
2. Number of Queries
3. Top Queries by Day
4. Top Queries by Month
5. Abandoned Queries by Day (search that received low click-through)
6. Abandoned Queries by Month
7. No Result Queries by Day
8. No Result Queries by Month
9. Query Rule Usage by Day (how often query rules fire and etc.)
10. Query Rule Usage by Month